Sales
VD Holland: Quality and Flexibility for the Most Critical Customers
At VD Holland, we stand for quality and are fully equipped to serve even the most critical customers. This means we can supply all types of packaging and almost always fulfill customer-specific requirements. We also hold quality labels for various countries, such as England, Japan, and the United States, enabling us to meet the specific requirements of different markets. Approximately 85% of our bell peppers are supplied to supermarkets, processing plants, and wholesalers within an 800 km radius of Andijk.
Growers United Membership
VD Holland is a member of the Growers United U.A. Cooperative, which is responsible for the complete sales and marketing of our products. Growers United is a professional cooperative of fruit and vegetable growers, consisting of 49 members and approximately 600 hectares of greenhouse area. The cooperative offers a wide range of vegetables and exports them via service providers to retailers and food service providers throughout Europe and beyond. Growers United Product Groups
Growers United offers the following product groups:
PurplePride (Eggplant)
Green Diamonds (High-wire Cucumber)
PapriCo (Blocking Peppers)
Prominent (Tomatoes)
SweetPoint (Sweet Pointed Peppers)
Each product group works closely together and has its own sales and marketing team. In addition to a joint market approach, our focus areas are sustainability, energy, internationalization, and seed breeding.
PapriCo: Quality and Sustainability in Blocking Peppers
Our blocking peppers are marketed under the PapriCo brand, known for high-quality bell peppers in red, yellow, green, and orange. Produced by skilled growers, we offer maximum flexibility in packaging and can meet specific requirements. Thanks to short lines from cultivation to delivery, we can guarantee the freshness of our products.
Why choose PapriCo?
Above-average quality
Maximum packaging flexibility
Customization possible for unusual sizes and requirements
Direct delivery from the greenhouse, so always fresh
The most sustainable bell peppers in the Netherlands, with 80% less CO2 emissions thanks to geothermal energy, solar panels, heat pumps, boilers, and biomass
100% PlanetProof certified
100% BRC certified
For more information, visit the websites below:




